presentation
Our project - Artray
Active Reaching on LinkedIn
Selection, acquisition of contact, and subsequent outreach to candidates. This approach focuses on directly reaching out to suitable candidates based on an analysis of their profiles and contacting them with specific offers.
Record Keeping
Automated management of communication with candidates. It ensures clarity in communication, automatic responses, and tracking of the development of interactions with candidates.
Comparison of Active Outreach and Advertising
A comparison of two approaches in various areas, such as time spent writing content, the quality of contacts, and the effectiveness of the campaign.
Active Outreach on LinkedIn
Selecting suitable candidates:
Analyze profiles based on relevant skills and experience.
Use LinkedIn’s advanced filters for more efficient searching.
Acquiring direct contacts:
Use LinkedIn InMail or contact via open profiles.
Create a targeted candidate list for systematic outreach.
Targeted outreach:
Create personalized messages reflecting the candidate’s experience.
Highlight how the offer matches their career path or skills.
Advantages:
Precise targeting leads to a higher response rate.
Direct control over the candidate selection process.
Saves time compared to waiting for ad responses.
Record Keeping and Automation
Automating communication:
Set up automatic responses and track interactions with candidates.
Plan communication based on a timeline.
Clarity and tracking:
Get a comprehensive overview of all communication points with candidates in one place.
Automated reminders for the next steps in the recruitment process.
Minimizing manual work:
Reduce manual data entry through automation.
Speed up responses with pre-defined response templates.
Advantages:
Significant time savings for the recruitment team.
Elimination of the risk of forgotten communication or candidate oversight.
Ensures consistent and professional communication with candidates.
Active Outreach vs Advertising
Parameter | Active Outreach | Advertising |
|---|---|---|
Time spent writing content | Short (personalized messages) | Long (creating a detailed job ad) |
Establishing contact with suitable candidates | Direct and fast | Uncertain, depends on who applies |
Response conversion | High | Lower |
Campaign ROI | High | Medium to low |